Long story short, in August 2019, Google launched its Privacy Sandbox initiative to develop open standards to enhance privacy online. On 7 January 2021, the UK's Competition and Markets Authority commenced an investigation into Google's Privacy Sandbox proposals under section 25 of the Act. As a result, Google pushed the expected start from the end... Continue Reading →
Himanshu Sharma is digital optimiser behind well-known website Optimizesmart.com, which helps digital marketers to overcome complex challenges. From sharp everyday advises How to reverse ecommerce transactions in Google Analytics for gtag.js and analytics.js to a detailed overview of How to build a data layer from JavaScript arrays, Himanshu covers crucial digital analytics topics, publishes books and... Continue Reading →
Last Wednesday, Robert J. Shiller, Nobel Laureate for the empirical analysis of an asset, presented his Narrative Economics book, describing how global stories drive major economic events. I was fascinated by his Financial Markets Coursera series of lectures about the mechanics of finance in modern society, so I was glad to accept CFA UK invitation.... Continue Reading →
BI tool from Analytics Canvas finalises the untold truth about Universal Google Analytics reports: they should be unsampled. After API configuration, you are more than welcome to connect Google Analytics, Google Search Console, Data Studio and other data sources together with pre-calculated fields or/and filters & segments. To convert DataStudio filter into Analytics Canvas filter,... Continue Reading →
Event tracking through tag management platforms empowers marketers to control and manage the data at the source. Vendor’s integration enables to easily mapping of data elements in a code-free environment. One of the well-known tag management platforms, Tealium, is built with privacy control features and granular vendor management capabilities to support data governance needs. The... Continue Reading →
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