Tealium is easing up custom JS tags

Event tracking through tag management platforms empowers marketers to control and manage the data at the source. Vendor’s integration enables to easily mapping of data elements in a code-free environment.
One of the well-known tag management platforms, Tealium, is built with privacy control features and granular vendor management capabilities to support data governance needs.

The most sufficient way to set up Google Analytics through Tealium is to create a jQuery onHadler extension available from the events form in iQ Tag Management environment.

Event tracking through tag management platforms empowers marketers to control and manage the data at the source. Vendor’s integration enables to easily mapping of data elements in a code-free environment.

One of the well known tag management platforms, Tealium is build with many privacy control features and granular vendor management capabilities to support data governance needs.

The most sufficient way to set up Google Analytics events through Tealium is to create a jQuery onHadler extension available from the events form in iQ Tag Management environment. Event tracking also requires relevant UDO values be included in the tracking calls.

Tealium Events extension introduces standardised event names into your solution, along with a new variable in your data layer called tealium_event. It covers the standard e-commerce customer journey and includes familiar events such as “Add to Cart”, “Product Detail Page View”, and “Purchase Complete”.

Standard Events table example:

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