Long story short, in August 2019, Google launched its Privacy Sandbox initiative to develop open standards to enhance privacy online. On 7 January 2021, the UK's Competition and Markets Authority commenced an investigation into Google's Privacy Sandbox proposals under section 25 of the Act. As a result, Google pushed the expected start from the end... Continue Reading →
Himanshu Sharma is digital optimiser behind well-known website Optimizesmart.com, which helps digital marketers to overcome complex challenges. From sharp everyday advises How to reverse ecommerce transactions in Google Analytics for gtag.js and analytics.js to a detailed overview of How to build a data layer from JavaScript arrays, Himanshu covers crucial digital analytics topics, publishes books and... Continue Reading →
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