“Be ready to sacrifice weekends,” the founder of OptimizeSmart.com Himanshu Sharma reveals the recipe of a successful website

Himanshu Sharma is digital optimiser behind well-known website Optimizesmart.com, which helps digital marketers to overcome complex challenges. From sharp everyday advises How to reverse ecommerce transactions in Google Analytics for gtag.js and analytics.js to a detailed overview of How to build a data layer from JavaScript arrays, Himanshu covers crucial digital analytics topics, publishes books and... Continue Reading →

October 27, 2019 1

Analytics Canvas trumps the end of sampling

BI tool from Analytics Canvas finalises the untold truth about Universal Google Analytics reports: they should be unsampled. After API configuration, you are more than welcome to connect Google Analytics, Google Search Console, Data Studio and other data sources together with pre-calculated fields or/and filters & segments. To convert DataStudio filter into Analytics Canvas filter,... Continue Reading →

July 13, 2019 2

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